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MCL Jan/Feb 2014 - PCAM Spotlight: Beth Gassen
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PCAM Spotlight: Beth Gassen, Gassen Company, Inc.

by Janice Pyka

Beth GassenBeth Gassen works in her family owned, MN based company and currently holds a leadership position, which she didn’t just step into. Beth is the second-generation Gassen, a company her father and step-mom started 42 years ago, and Beth started very young working in administrative support roles.  Then she worked her way through the company spending time and working in each department to understand the overall business, which at the time was 32 properties and has grown to 280 properties. Today Gassen has about 50 corporate employees, as well as a number of on-site employees at each of its communities.


Beth is married to Rob, and they enjoy life with their 2 little girls, ages 7 and 8, in Prior Lake.  Beth is part of a hard working family. She is very tight with her 5 siblings, which she is the youngest — and she’s a twin.  Beth enjoys working closely with her brother Kirk to continue the family vision of growth in MN by offering clients the best in customer service.

Hobbies and Interests

The entire family loves to ski whenever time allows this time of the year, and then they boat on the St. Croix River in the summer as members of the St. Croix Yacht Club.  They also enjoy cabin life up north with family and friends, to unwind and just relax.  Their girls keep them very busy with dance, hockey, volleyball, theater and piano.  Beth believes in letting them figure out what they like, but she’s a stickler about them fulfilling their commitment of an activity — they must finish the session.   

Little-Known Personal Facts

Beth is a homebody and enjoys baking with her girls.  And she sees the balance in health with eating, running and walking, all as a family.

CAI Connections

She has grown up with CAI.  Her father, Reginald, has supported the organization for years and recently received the Lifetime Achievement Award.  They encourage employees to attend continual education, as education is a significant piece of their business.  They love CAI!

PCAM Experience

Education is very important to Beth, and earning her PCAM was a wonderful accomplishment.  She visited Lakes of Parkway Association, a community in Houston, Texas.  The community has amazing amenities, with a few hundred homes.  Beth gained a lot and valued the experience she had while visiting her PCAM destination.  The 30 days to complete her thesis was a challenge, especially when she had to say "no” to spending time with her family.  Beth was up for the challenge to thoroughly respond to all requirements for the PCAM, and her responses ended up totaling more than 140 pages.  It was even more of a challenge dealing with out-of-state and specific laws that applied to Texas, and she did her research, which paid off and earned her PCAM designation.   

Beth, I’m sure your entire family is very proud and excited for you. Congratulations!

Published by Community Associations Institute — Minnesota Chapter, copyright 2013. All articles and paid advertising represent the opinions of authors and advertisers and not necessarily the opinion of either Minnesota Community Living or CAI–Minnesota Chapter. The information contained within should not be construed as a recommendation for any course of action regarding financial, legal, accounting, or other professional services by the CAI–Minnesota Chapter, or by Minnesota Community Living, or its authors. Articles, letters to the editor, and advertising may be sent to Chapter Staff Editor Joanne Penn at, or at CAI–Minnesota Chapter, 1000 Westgate Dr., Suite 252, St. Paul, MN 55114.

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