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Minnesota Community Living 2013-05-06 CAI-MN Golf Tournament
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CAI-MN Golf Tournament

Everything you wanted to know about CAI-MN's annual golf tournament

Wednesday, July 24, 2013 | StoneRidge Golf Club | Stillwater, MN

Fun and Games - It's Not Just Golf

StoneRidge Golf ClubBy Joel Starks, Sharper Management

In addition to relaxing, having a beverage, enjoying the great outdoors, and playing a round of golf with a great group of people, there are several other opportunities to enjoy your day. Here are the games everyone has the opportunity to play:

Mulligans: gives the opportunity for a second chance. Limit of 4 per team at a cost of $5 each.

Putting string game: for $20 each team may purchase a string that is between 2' and 6' in length. Strings will be hidden so players will not know the length of the string until it is pulled from the box. For an additional $10 per team you may purchase a second chance. Only one string is allowed per team so after pulling the second string you have a choice of which string to keep. This string may be used to place putts in the hole without adding a stroke.

Betting hole: this money goes to a charity, so please make a wager. Markers will be placed at 20', 10' and 5'. A ball within the 20' ring will pay 2:1, a ball within the 10' ring will pay 3:1, and a ball within the 5' ring will pay 5:1.

Grenade toss: this is an opportunity before the shotgun start for everyone to win. Each person will purchase a numbered ball for $10. All golfers that participate will stand at the edge of the green and on cue putt towards the cup. First ball to drop wins a cash prize.

Lucky lotto: For $5, get a ball and a chance at half the pot of cash!

Membership

By Michelle Stephans, Reserve Advisors, Inc.

A perfect time to maximize your membership. That’s what the golf event is for us business partners: a perfect time to maximize our membership. Whether interacting with golfers while sponsoring a tee, golfing with potential or established clients, or rehashing the day over dinner, the opportunities are endless. There are so many opportunities to connect — Get your name out there! Get yourself out there! Don’t miss out!

Why Should I Go? A Business Partner's Perspective

By Wayne Srsen, American Building Contractors.

CAI-MN volunteer and business partner member Wayne Srsen explains the value he gains from participating in the CAI-MN golf tournament. As the National Director of Sales and Marketing for American Building Contractors, each year I am tasked with how I spend our marketing dollars. What periodicals do we want to advertise in? What events do we want to attend and sponsor? Our company will naturally choose events not only where our present clients are, but also where our prospective ones are. The CAI-MN golf outing is very well attended by a mix of community managers, business partners, and owners. Future business can come from any one! But the important part is that you are there, and an active participant. You never know who you are going to be next to, or even golfing with. But the real key to new business is just showing up. I am not just talking about showing up and barnstorming a community manager or owner about how great you and your company are. Trust me, they have heard all that before. The real way to drive future business is to show the decision-makers you have a vested interest in the multifamily industry. Let your actions speak louder than your words. Volunteer. You must set yourself apart, because the chances are real good that the person you want to meet the most is already doing some of that already. Just like the world may not need another roofer, it most certainly does not need another person in sales telling someone how great you are. Taking part in the CAI-MN golf outing is a great, positive step in getting your company name out there, but it is only that: A step. Speaking for myself, the first few years at the golf outing, I never even really talked shop. I just wanted to see who was there, and just get the general feel of it. Later on is when it really paid off. Your participation will lead to business once a comfort level has been established with your prospective clients. It is an annual event that I will never miss. Because it works!

Team Themes Contest
New in 2013:
Team Themes Contest!

Each foursome of golfers is invited to dress up in your favorite themed outfits. The foursome that creates the most original themed outfits will win the prize! The winning team will be selected by the CAI-MN Golf Committee and the prize will be given at the dinner program after the tournament. Some examples include: Beach Themed Outfits, 80s Themed Outfits, etc.

What Sponsorship Is Available?

By Jon Edin, Levin & Stein

Business success in the community association industry rests on solid personal relationships. In my business, we market in many ways: direct mail, print advertising, etc. However, the vast majority of clients come through personal contact. In that regard, the annual CAI-MN Golf Tournament has been invaluable as a marketing resource. Imagine an opportunity where you can market your company to a large number of townhome and condominium managers, homeowners, and business partners who are relaxed, having a good time, and are willing to hear your message. Sponsorship at the CAI-MN Golf Tournament gets you that opportunity.

In the past, I have enjoyed hosting a foursome and spending some extended time with managers. Also, I have taken advantage of other sponsorship options to get my logo out there and get some "brand” recognition. The brand recognition helps show my support of CAI, and the personal time cements those professional relationships which are ultimately so beneficial. Rain or shine, I have always seen the value in sponsorship and attendance. In fact, a couple of years ago it stormed for about an hour right in the middle of the afternoon. We were all back in the clubhouse for a short time while we laughed, talked, and had a few beverages — worth the price of admission right there!

One great thing about sponsorship at the CAI-MN Golf Tournament is the wide range of options and prices. The premier Title or Tournament sponsorships get your business a ton of exposure, not just at the tournament itself but also in tournament marketing materials sent out by CAI-MN. At the tournament, you are recognized on signage, may have a golf foursome included depending on the level of sponsorship, and you also get recognition in the CAI-MN Minnesota Community Living magazine.

There are numerous other opportunities at the individual holes where you can sponsor a hole, come up with your own game, and talk with everyone as they come through. Additionally, hole-in-one sponsorships give you more exposure before the tournament through marketing materials.

There are signage and meet/greet opportunities galore: you can sponsor the golf carts or the beverage carts. Those beverage cart sponsors are usually everybody’s best friend! You can give out margaritas at the turn, sponsor various contests such as putting or driving, or you can sponsor the trophies or the lunch or dinner. There are other opportunities at every price level — check out the flyer!

This is a unique marketing opportunity that comes around only once per year. Do not miss it!

Sponsorship Levels

CAI Golfers
Title Sponsorship - $3,000 >> 1 available
Special recognition on electronic marketing materials related to the golf tournament, including a link to your company on the CAI-MN website through July; logo prominently displayed in the golf program, prominent recognition in the September/October issue of Minnesota Community Living magazine, banner signage at golf registration, signage at lunch and dinner, thank-you at dinner by the chapter president and you may give away one company-logo item to each participant. Hole Sponsorship (up to two company representatives on tee) and a foursome for golf included.

Tournament Sponsorship - $2,000 >> 2 available
Special recognition on electronic marketing materials related to the golf tournament, including a link to your company on the CAI-MN website through July; logo prominently displayed in the golf program, prominent recognition in the September/October issue of Minnesota Community Living magazine, banner signage at golf registration, signage at lunch and dinner, thank-you at dinner by the chapter president and you may give away one company-logo item to each participant.

Cart Sponsorship - $1,000 >> 1 available
Name placed on all golf carts, you may give away one company-logo item to each participant, special recognition on electronic marketing materials related to the golf tournament, prominent listing in the golf program, recognition on website and recognition in the September/October issue of Minnesota Community Living magazine.

Lotto Sponsorship - $1,000 >> 1 available
Sign on Lotto Putting Green, listed as sponsor of Lotto Game, special recognition on electronic marketing materials related to the golf tournament, prominent listing in the golf program, recognition on website and the September/October issue of Minnesota Community Living magazine. Each golfer will receive a ball with sponsoring company’s logo for participation in the "pay to play” lotto game.

Beverage Cart Sponsorship - $750 >> 4 available, Liquor sales allowed
Name on beverage cart, 1 person can ride in cart during tournament, signage at lunch and dinner, listing in the golf program, recognition on website and recognition in the September/October issue of Minnesota Community Living magazine.

Par 3s Sponsorship - $750 >> 1 available
Sign on 3 holes at tournament, special recognition on electronic marketing materials related to the golf tournament, prominent listing in the golf program, recognition on website and the September/October issue of Minnesota Community Living magazine, and you may give away one company-logo item to each participant.

Dinner Sponsorship - $500 >> 2 available
Signage at dinner, listing in the golf program, recognition on website, recognition in the September/October issue of Minnesota Community Living magazine, thank-you at dinner by Chapter President.

Dinner Bar Sponsorship - $500 >> 1 available, Liquor sales allowed
Signage at bar, listing in the golf program, recognition on website, recognition in the September/October issue of Minnesota Community Living magazine.

Driving Range Bar/Beverages Sponsorship - $500 >> 1 available
Signage at beverage station on driving range, listing in the golf program, recognition on website, recognition in the September/October issue of Minnesota Community Living magazine.

Hole-in-One Sponsorship - $500 >> 1 available
Exclusive signage at hole-in-one hole, special recognition on electronic marketing materials related to the golf tournament, prominent listing in the golf program, recognition on website and the September/October issue of Minnesota Community Living magazine, and you may give away one company-logo item to each participant.

Lunch Sponsorship - $500 >> 2 available
Signage at lunch, listing in the golf program, recognition on website, recognition in the September/October issue of Minnesota Community Living magazine, thank-you at lunch by Chapter President.

Lunch Bar Sponsorship - $500 >> 1 available, Liquor sales allowed
Signage at bar, listing in the golf program, recognition on website, recognition in the September/October issue of Minnesota Community Living magazine.

Hole Sponsorship - $400 >> 12 total available
Please note: no liquor may be served on tee boxes, only non-alcoholic drinks.
Name on sign at hole, listing in the golf program, recognition on website and in the September/October issue of Minnesota Community Living magazine, hole sponsors may have a table with company representatives at the hole they sponsor.Must supply a door prize item of at least $25 in value.

Margaritas at the Turn Sponsorship - $400 >> 1 available
Serve up margaritas at the turn between holes 8 & 9 (you are responsible for all costs associated with margarita service, including bartender fee, and arrangements must be made through the golf course). Signage at the gazebo where drinks are distributed, Up to 4 company reps can staff the station during tournament, special recognition on electronic marketing materials related to the golf tournament, prominent listing in the golf program, recognition on website and in the September/October issue of Minnesota Community Living magazine.

Trophy Sponsorship - $400 >> 1 available
Signage at dinner, listing in the golf program, recognition on website and in the September/October issue of Minnesota Community Living magazine, company rep presents awards.

Closest to Pin Sponsorship - $250 >> 2 available (men’s and women’s)
This level is a supportive sponsorship only. It does not include company representatives on the course.
Name on sign at hole, listing in the golf program, signage at dinner, recognition on website and in the September/October issue of Minnesota Community Living magazine.

Longest Drive Sponsorship - $250 >> 2 available (men’s and women’s)
This level is a supportive sponsorship only. It does not include company representatives on the course.
Name on sign at hole, listing in the golf program, signage at dinner, recognition on website and in the September/October issue of Minnesota Community Living magazine.

Longest Putt Sponsorship - $250 >> 2 available (men’s and women’s)
This level is a supportive sponsorship only. It does not include company representatives on the course.
Name on sign at hole, listing in the golf program, signage at dinner, recognition on website and in the September/October issue of Minnesota Community Living magazine.

In-Kind Sponsorship Opportunities

Golf Carts

CAI-MN is offering companies the opportunity to donate items for additional recognition at the tournament.

Giveaway Bag Sponsor >> 1 available
Provide 200 bags with your logo on it – one for each golfer. Receive special recognition on electronic marketing materials related to the golf tournament, prominent listing in the golf program, recognition on the website and in the September/October issue of Minnesota Community Living magazine.

Giveaway Bag Goodies >> unlimited
Provide 200 items to be placed in golfer giveaway bags. These items can include golf balls, golf tees, towels, ponchos, etc. Receive recognition in the golf program.

Sponsor a Photographer >> 1 available
Take and distribute photos of each foursome. Company that secures this sponsorship is responsible for the logistics and expenses of photographer.

Attention Business Partners!

The CAI-MN Chapter has managers who want to spend the day with business partners for the cost of the Golf Tournament fee ($160/golfer). You have the opportunity to pay for up to three managers and golf with them. Please note that the managers selected for your team will be chosen at random.

Contact Kelly Sprague at the chapter office at 651 265-7856 or by email at kellys@cai-mn.com for more details.

Published by Community Associations Institute — Minnesota Chapter, copyright 2013. All articles and paid advertising represent the opinions of authors and advertisers and not necessarily the opinion of either Minnesota Community Living or CAI–Minnesota Chapter. The information contained within should not be construed as a recommendation for any course of action regarding financial, legal, accounting, or other professional services by the CAI–Minnesota Chapter, or by Minnesota Community Living, or its authors. Articles, letters to the editor, and advertising may be sent to Chapter Staff Editor Joe Flannigan at joef@cai-mn.com, or at CAI–Minnesota Chapter, 1000 Westgate Dr., Suite 252, St. Paul, MN 55114.

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